Founded in 2009, Bua is a boutique digital marketing agency based in Sligo.

We work with ambitious, brave and creative clients.

Our client portfolio is broad; we mostly work with clients in the Public and Corporate sectors. 

We like small too; we work with lots of small businesses, mostly via the mentoring programmes offered by Enterprise Ireland, the Local Enterprise Offices (LEOs) and the LEADER programme. 


Digital Strategy

You want a plan. An ambitious, achievable and measurable plan. We deep-dive with you into the world of your audience's emotions, pains and ambitions to create a strategy that will win you more business.


We create, commission and curate the best stories, photos and videos so you have a content calendar to promote that will ignite and engage your audiences.

Social Media

We do like social. Social done well, mind you. We can help you to build campaigns, competitions, and content strategies across the right social channels for you.


We create online advertising campaigns in Facebook and Google that are targeted, cost effective and sustainable.

Digital Masterclasses

Story School is our digital masterclass giving you the know-how to deliver the best results for your business or organisation.


Most organisations use Google Analytics as a glorified hit counter; the key to having data is knowing how to use it to take action. We will help you create customised Google Analytics reports and set-up Google Tag Manager for better conversion tracking.

The Bua Marketing Team

Aoife Porter

Aoife Porter set-up Bua Marketing in Sligo in 2009.

Aoife has a Diploma from the Digital Marketing Institute, an MSc in Multimedia Systems from Trinity College Dublin and a BSc in Finance, Computing & Entrepreneurship from Dublin City University.

With over ten years experience in marketing, product management and account management, she has held positions at Microsoft Ireland and eLearning company ThirdForce.

See Aoife Porter’s LinkedIn profile here


Client Awards

In 2016 the Yeats2015 digital campaign won the best in Digital Marketing at the Irish eGovernment Awards. 

Bua client work has been short-listed for a number of awards including the eGovernment Awards, Social Media Awards, Web Awards, Digital Media Awards, Eir Spiders and the IIA Awards. 

Bua Marketing Awards

Bua Marketing was shortlisted for Best Agency in the Social Media Awards in 2011 

Bua Marketing won the ‘Best in Digital Marketing’ category in the Dot ie Net Visionary Awards in 2011