Bua Marketing works with LookWest.ie on Photo Competition

Bua Marketing is delighted to be working with LookWest.ie on ‘Capture a Sligo Summer Moment‘; a photography competition which aims to showcase the magic of Sligo to the huge amount of visitors to the region during the summer months.

The buzz around Sligo for the Leonard Cohen and Westlife concerts is beginning to build already so LookWest.ie, which is a Western Development Commission initiative and describes itself as ‘the definitive guide to working and living in Ireland’s Western Region’, decided that a great way to showcase this energy would be via a photo competition.

Not another Facebook photo competition?

Bua Marketing is providing digital marketing support for this competition.  There are so many online photo competitions at the moment, that we felt this had to be a little different.  Working with local stakeholders, we defined both an online and offline promotional strategy for encouraging involvement.  The objectives were clearly defined, generate as much interest and awareness of the photo competition and Sligo and measure this by photo entries, website traffic etc.  We want the people of Sligo to showcase the magic of their place.  Wear their pride on their virtual sleeve, so to speak.

Facebook Competition Guidelines

For any organisation considering running competitions to build their community and encourage engagement, a photo competition is a great way to ignite participation.  Of course, if you are considering doing something similar to this LookWest.ie photo competition, you should be aware that Facebook has some very strict guidelines regarding competitions.  Basically, if you want to run a competition on your Facebook page, you need to run it through an application, you can’t run it on your wall.

With all of this in mind, we chose to run with WildFire to run our competition.  We went for the Premium option, of course they have much cheaper alternatives, but these involved some commercial placement of their branding and other promotions.  Using Wildfire, we added a tab to our Facebook page and also added a button to the LookWest.ie website.  You can also add it to newsletters etc.  There are some fiddly limitations to Wildfire including limiting one entry per person, though each entrant can enter up to eight photos.

When we close the competition, we then have the option to make this a closed vote i.e. with our own judges or a public vote.  Their customer service is very good at responding to any queries you may have and considering how difficult for any company who doesn’t spend at least €10,000 per month on advertising with Facebook to have any direct contact with them, Wildfire will do that for you.

There are some other good Irish photo competitions using social media happening this summer, the most high-profile being the HB Happy Days competition.

There has been decent interest in the photo competition thus far, with over 100 photo entries in just over 10 days.  We’re looking forward to ramping up the promotion campaign over the next couple of weeks to ignite more interest and get the online and offline community involved.  ‘Capture a Sligo Summer Moment‘:  It’s just a shame we can’t enter the competition ourselves.

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