Sligo Stories Set To Power New Tourism Campaign for County Sligo

Sorry for the radio silence. It has been a while since we have let you know what we are working on.

This is one we couldn’t keep to ourselves though. It’s too exciting.

Since April of this year we have been working on a marketing contract for Sligo Tourism, the agency tasked with promoting County Sligo to national and international markets. This contract is a 12-month collaboration between Bua Marketing and Starling & Co.

We can finally announce details of the ambitious year-long digital marketing campaign we have been working on, with social media and creativity powering the entire initiative.

Using the hashtag #SligoStories, locals and visitors to County Sligo are encouraged to share their favourite story from the county over the next twelve months. From sunrise to sunset, whether it is hiking up Knocknarea, biking around Sligo town, SUPping on Lough Gill, surf lessons in Strandhill, picnics on the beach in Enniscrone, dinner with friends in Sligo’s award-winning restaurants, guided walks and trails, horse riding across beaches; Sligo’s stunning landscape and people is surely set to inspire each and every story.

The key objectives of the 2019-2020 marketing campaign will focus on growing the number and spend of overseas visitors to the region, especially those visiting from Europe. Another objective is to extend the length of stays by visitors to the region and encouraging families to stay for week-long periods.

Key elements of the campaign include the development of saleable visitor experiences and packages which tourists can pre-book and buy online through the recently relaunched website These packages will focus on off-season and shoulder months of the tourism calendar i.e. October to March. The campaign will also include the development of a photography and video content pool.

sligo stories

The marketing campaign will also collaborate with local tourism networks including Adventure Sligo, Sligo Food Trail, Sligo Walks and South and West Sligo Tourism.

Three major themes of the campaign will focus on County’s Sligo’s main assets; outdoor adventures, archeology and culture and creativity, as well as supporting the county’s vibrant events calendar.

For further information on the campaign, visit and follow @SligoTourism or use the hashtag #SligoStories

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