The impact of the last few weeks on businesses has been devastating. You don’t need us to describe the impact; you are all feeling it.
For many, the uncertainty has created paralysis in being able to communicate with customers. Trying to decide the right tone, the right balance of empathy, should you communicate at all and if so how to communicate in a way that doesn’t draw judgement?
Overnight, the effects of the pandemic have encouraged businesses to move online and reduce customer interaction in-store; we are now seeing more and more bricks and mortar shops plugging into eCommerce platforms and figuring out how to keep business going.
Last week, despite all that was going on with the economy, there was a 14% increase in online sales. Online businesses and businesses pivoting to sell online are definitely benefitting from this changing set of circumstances. This is just one example of a change in business strategy that SMEs should be considering right now as a means to survive.
Either way, as sure as tides and taxes, this will come to an end and despite the emotional paralysis that even the most stoic are currently feeling, we strongly encourage you to plan for business continuity and your rebound plan.
Business Continuity Voucher
Thankfully the Irish Government has stepped us, as it has in so many other ways, and is providing support for SMEs in the form of a pot of funding for consultancy for SMEs via the Local Enterprise Offices.
We are available to work with you as a consultant under this fund.
We can help with lots of things; we can help get your business online, plan a rebound marketing strategy, avail of new opportunities that didn’t exist like online education and classes, payment plans for bigger purchases.
Examples of consultancy we can provide include:
- Brand Mindfulness
- Delivering credible, believable and meaningful communication
Digital Marketing Strategy
- Choosing the right platform
- Developing a Click & Collect Business Model
How To Get Business Continuity Voucher
If you would like us to help, you need to apply to your local LEO using the form on this page and confirm you would like Bua Marketing as your preferred consultant.
Once you have approval for your ‘Business Continuity Voucher’ in place we look forward to working with you.
We will be providing support via Zoom calls and remote working.
In the meantime, if you want more info on how we can help, just holler.