New Sligo Tourism Campaign Targeting Families Lights Up The Internet

The latest video campaign from Sligo Tourism is set to inspire new family adventures exploring ancient castle ruins, chasing through enchanted forests and swimming in the Atlantic sea this spring. 

As part of our ongoing work with Sligo Tourism, we commissioned a video to encourage family staycations in the Atlantic coastal county this spring. The new video invites families to head for the Northwest to create special memories full of adventure that they can treasure and share over the months and years to come. 

Forget the sandy sandwiches, family staycations in Sligo have never looked so good – discover horse riding in Mullaghmore, surfing in Strandhill, meeting birds of prey in Ballymote, guided hikes, beach walks, stand up paddling tours and award-winning food spots. County Sligo is the perfect family holiday destination this spring and now’s the time to plan your adventure with the kids. 

We are so proud of the creativity of the new video; our challenge was to not do the usual ‘postcard from Sligo’ type narrative. The new video weaves a story of family-friendly adventures in County Sligo; surf lessons with Sligo Surf Experience in Strandhill, a forest trek in Union Wood, exploring a coastal castle in Easkey and visits to the Eagles Flying Centre at Ballymote.

The whole campaign includes new content, photography, social advertising, influencer outreach and PR. Watch this space.

To measure the conversions of this campaign, the SligoTourism.ie website details a host of itineraries for families promoting mid-term, St. Patrick’s Weekend, Easter and summer holiday bookings. 

Those visiting Sligo are encouraged to use the #SligoStories hashtag to capture and share their own moments during their visit.

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