Strandhill Moments – Destination Marketing Campaign
The Challenge
Bua Marketing was commissioned by Strandhill Tourism Association to deliver a marketing campaign over a six-month period in 2018.
The campaign included social media activation, video production, PR, production of a new image bank and a series of training events for the local industry.
Campaign Objectives
To encourage visitors to stay longer in Strandhill and explore the entire Strandhill/Coolera peninsula
Increase the length of tourists’ stay in the village to 2 or 3 nights by showcasing all the amount of activities and attractions available.
Extend the tourist season beyond the busy summer months of June – September, i.e. October – March.
To attract more families to holiday in the peninsula
Strandhill Moments - Season Moments Destination Marketing Video
The Solution
Campaign Strategy
Bua delivered all of the following for the Strandhill Destination Marketing campaign.
We delivered:
Campaign Strategy / Creative Concept
Video Themes & Project Management
#StrandhillMoments Social Media Campaign (+5000 posts on Instagram)
Commissioning of a new photography bank
Influencer Visit with Eimear Varian Barry
PR campaign leveraging national press including features in the Irish Times, the Irish Independent,
Digital Marketing training and mentoring workshops for local businesses
My Strandhill Moments - Family Destination Marketing Video
Strandhill Moments - Destination Marketing Heritage Video
The Impact
> 850k people
Total number campaign reached
Featured in
The Irish Times, The Journal, The Irish Independent, Wild Atlantic Way and the Irish Embassy Riyadh.
15% YoY
Increase in Google Searches for Strandhill.
Shortlisted for
An Irish Content Marketing Award in 2019.
Media bank Link
We commissioned a photography bank for the campaign and for use by the local businesses to ensure high quality photography for the campaign.
View the GoStrandhill Mediabank at Gostrandhill.shootproof.com