Sligo County Council commissioned Bua Marketing to create a content suite for its new Sligo. brand which promotes the county as a great place to live, invest and visit.
We worked with them to create and deliver a series of four videos, six articles and a photography bank which they could use to activate the brand.
The first video, Back Home to Sligo, was diaspora focused with a young Sligo family as its central storyline, and intended to showcase Sligo’s contemporary offering where surf culture meets global tech.
The subsequent three videos focused on the three content pillars of live, invest and visit and for each of these, we created a narrative with the client which focused on the respective audience segment. In just three weeks, the Visit video achieved over 75,000 views.
We also delivered a media bank of photography and six articles focused on each of the content pillars for use with the Sligo. brand.
Sligo Live Video
Sligo Invest Video
Sligo Visit Video
What They Said
“Enhancing the Sligo brand content was a significant project for the Council, encompassing all aspects of Sligo’s life and ambitions, and it was important to get it right. Aoife and her team were professional and exceptionally knowledgeable and patient in assisting the Council to reach the desired outcome of generating exciting material to help promote Sligo as a world-class place to live, invest or visit.”, Margaret McConnell, Senior Executive Officer, Sligo County Council.