Strandhill Moments – Destination Marketing Campaign

The Challenge

Bua Marketing was commissioned by Strandhill Tourism Association to deliver a marketing campaign over a six-month period in 2018.

The campaign included social media activation, video production, PR, production of a new image bank and a series of training events for the local industry.

Campaign Objectives

  • To encourage visitors to stay longer in Strandhill and explore the entire Strandhill/Coolera peninsula
  • Increase the length of tourists’ stay in the village to 2 or 3 nights by showcasing all the amount of activities and attractions available.
  • Extend the tourist season beyond the busy summer months of June – September, i.e. October – March.
  • To attract more families to holiday in the peninsula

The Solution

Campaign Strategy

Bua delivered all of the following for the Strandhill Destination Marketing campaign.

  • Campaign Strategy / Creative Concept
  • Video Themes & Project Management
  • #StrandhillMoments Social Media Campaign (+5000 posts on Instagram)
  • Commissioning of a new photography bank
  • Influencer Visit with Eimear Varian Barry
  • PR campaign leveraging national press including features in the Irish Times, the Irish Independent,
  • Digital Marketing training and mentoring workshops for local businesses

Video Links:

Media bank Link:

  • We commissioned a photography bank for the campaign and for use by the local businesses to ensure high quality photography for the campaign.
  • View the GoStrandhill Mediabank at

The Impact

  • The campaign has had a reach of > 850k people:
  • Features included The Irish Times, The Journal, The Irish Independent, Wild Atlantic Way and the Irish Embassy Riyadh.
  • Since the campaign, there was a 15% YoY increase in Google Searches for Strandhill.
  • The Strandhill video campaign was shortlisted for an Irish Content Marketing Award in 2019.

View All Work