Sometimes we get to work on projects so creative, big and exciting that we sometimes have to pinch ourselves. Yeats2015 was one of those projects.
In 2015, Ireland celebrated the 150th anniversary of the birth of the Nobel Prize-winning poet, William Butler Yeats.
Bua Marketing managed the digital campaign for Yeats 2015. Oh yes we did and it was so much fun.
What We Did
Website Content
We curated the website content over the eleven months of the campaign. This included commissioning photo galleries and content.
Digital Campaigns
- YEATS DAY CAMPAIGN: The Yeats Day digital campaign created blanket coverage of the Yeats’ birthday celebrations online through Facebook, Instagram and Twitter and reached an audience of around 900,000 via social media. There were around 10,000 campaign engagements such as clicks, likes, retweets, shares and comments, with #Yeats2015 / #Yeats150 hashtag trending nationally on Twitter.
- #YOURYEATS: The #YourYeats campaign took place at 3pm on Sat, 19 Dec., asking Yeats fans to participate in a worldwide recitation of the Lake Isle of Innisfree. The campaign created blanket social media coverage of #YourYeats hashtag on Dec 19. and reached an audience of around 650,000. The #YourYeats hashtag trended nationally on Twitter.
Campaign Results
The impact of the Yeats2015 digital campaign was huge.
We over-achieved on all objectives regarding website traffic, event attendance and online engagement with Yeats poetry for the duration of the campaign.
| Yeats2015 Awards | |||
|---|---|---|---|
| IRELAND EGOVERNMENT AWARDS | SOCIAL MEDIA AWARDS | WEB AWARDS | DIGITAL MEDIA AWARDS |
| Winner in Best Social Media Category. (Jan 2016) | 2015 Finalist in ‘Best Use of Facebook by State Body’ | Nominated for Best Arts and Culture Website 2015 | Shortlisted for Best in Public Life 2016 |
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From The Client
‘Our goals for Yeats2015’s digital strategy were to ensure large participation both online and offline across a full calendar year of events. Bua Marketing brought a creative vision that helped create accessible content and campaigns that helped deliver that.’
– Mary Keaveney, Yeats2015 / Western Development Commission
Project Links